![Farid Mheir on Twitter: "Nike's direct-to-consumer sales are taking off because Nike has put in the effort to become a retailer, on top of being a manufacturer and distributor #notthesamebusiness #DTC #eCommerce Farid Mheir on Twitter: "Nike's direct-to-consumer sales are taking off because Nike has put in the effort to become a retailer, on top of being a manufacturer and distributor #notthesamebusiness #DTC #eCommerce](https://pbs.twimg.com/media/E5iemJGXwAIbPFJ.jpg)
Farid Mheir on Twitter: "Nike's direct-to-consumer sales are taking off because Nike has put in the effort to become a retailer, on top of being a manufacturer and distributor #notthesamebusiness #DTC #eCommerce
![Shoppers and visitors flock to the newly opened Nike flagship store on Fifth avenue in New York on Saturday, November 17, 2018. The 69,000 square foot store, dubbed the "House of Innovation Shoppers and visitors flock to the newly opened Nike flagship store on Fifth avenue in New York on Saturday, November 17, 2018. The 69,000 square foot store, dubbed the "House of Innovation](https://c8.alamy.com/comp/R32337/shoppers-and-visitors-flock-to-the-newly-opened-nike-flagship-store-on-fifth-avenue-in-new-york-on-saturday-november-17-2018-the-69000-square-foot-store-dubbed-the-house-of-innovation-000-replaces-the-former-niketown-and-features-a-digital-experiential-visit-for-customers-over-its-six-floors-it-also-contains-nikes-largest-inventory-of-shoes-of-any-of-its-stores-as-well-as-an-opportunity-for-customers-to-customize-their-purchases-richard-b-levine-R32337.jpg)
Shoppers and visitors flock to the newly opened Nike flagship store on Fifth avenue in New York on Saturday, November 17, 2018. The 69,000 square foot store, dubbed the "House of Innovation
Nike's D2C sales will comprise a third of its total revenues - Insider Intelligence Trends, Forecasts & Statistics
![Amazon.com: Nike's Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail eBook : Burns, Christopher, Salami, Tayib: Kindle Store Amazon.com: Nike's Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail eBook : Burns, Christopher, Salami, Tayib: Kindle Store](https://m.media-amazon.com/images/I/51x2B4V4miL.jpg)